Privacy policy
Last Updated: July 25, 2025
Merryreindeeruk“( we”,“us”,“our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or subscribe to our services, in compliance with UK GDPR and the Data Protection Act 2018.
1. What We Collect
We collect the following personal data:
l Data you provide: name, email, postal address, phone number, payment details,
and other information when placing an order or subscribing to emails.
l Technical & usage data: IP address, browser type, time zone, referral source,
pages viewed, cookies and analytics data.
2. Lawful Basis & How We Use Your Data
We process your data based on the following lawful bases under Article 6 of UK GDPR:
l Contract fulfillment: to process orders, payments, shipping, and manage customer
support.
l Consent: for marketing emails and newsletters—gathering active consent separate
from terms & conditions, as required.
l Legitimate interests: to improve our website, detect fraud, analyse performance
and evaluate marketing effectiveness.
3. Email Subscription and Marketing Communications
Subscribers must opt-in freely (e.g. by ticking a separate consent box, not pre-ticked).
You may unsubscribe at any time via a clear “unsubscribe” link or by contacting us—
within a reasonable time frame (e.g. 48 hours).
After unsubscribing, we retain only necessary data (if required for tax or legal records)
and cease marketing communications, unless other lawful basis applies.
4. Cookies & Tracking Technologies
We use cookies, pixels, beacons and similar tools to support:
l Core functionality (e.g. cart, login)
l Site performance, analytics, and fraud prevention
l Personalized recommendations and advertising
Users can manage or disable non-essential cookies via browser settings. We do not
automatically honor “Do Not Track” signals.
5. Sharing Your Data
We may share personal data with:
l Service providers (ecommerce platforms, payment processors, shipping services,
marketing tools, analytics providers)
l Affiliated entities, where necessary for operations
l Legal authorities, when required by law
l In business transitions, such as mergers or sales
6. International Data Transfers
Your personal data may be transferred to or stored in countries outside the UK/EU, such
as the U.S. In such cases, we implement appropriate safeguards (e.g. standard
contractual clauses) to ensure compliant protection.
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined, or to
comply with legal obligations (e.g. retaining order records up to six years under tax law).
Once no longer needed, data is securely deleted or anonymous.
8. Your Rights
Under UK GDPR, you have the right to:
l Access, correct, update or delete your personal data
l Object to processing (e.g. for marketing) at any time
l Request portability of your data
l Withdraw consent at any time Lodge a complaint with a supervisory authority (e.g. ICO)
To exercise these rights, contact us using the details below. We may require identity
verification prior to action.
9. Children’s Privacy
Our site is intended for users aged 13 and above. We do not knowingly collect personal
data from children under 13. If you believe a child under 13 submitted data to us, please
contact us immediately.
10. Third Party Links
Our website may contain links to external sites. We are not responsible for the privacy
practices of third-party websites. Please review their policies independently.
11. Security
We maintain industry-standard safeguards—such as SSL/TLS encryption— to secure
your data. However, no system is entirely risk-free. We regularly review and update our
security measures.
12. Changes to This Policy
We may adjust this Privacy Policy from time to time. Changes will be reflected in the
“Last Updated” date. Continued use of the site implies acceptance of the updated
policy.
13. Contact Details :
Store Name: Merry Reindeers
Business Address: UK-TAM Unit 5, St Modwen Park Tamworth, Signet Way, Tamworth, B78 2FG, United Kingdom
Email: info@merryreindeers.co.uk
Phone: +44 1530 837046
Business Hours:
Monday – Saturday, 9:00 AM – 5:00 PM (GMT)